July 8, 2016

5 Top Ways To Boost Your Website Conversion Rate

If your website has a very low conversion rate, this means that you are either doing something wrong or you aren't doing anything to improve it. The conversion rate is something you should focus your resources on because it determines your profit margins. The high number of people visiting your website can be deemed irrelevant if you can't convert them into customers. There are various strategies on how you can effectively solve this problem. Below is an overview of the 5 top ways to boost your website conversion rate.

1) Cut the jargon and go straight to the point. Most of the people who arrive at your website know what they're looking for and the sooner you present them with your product or service, the better. In order to achieve this, you have to design your website in such a way that when someone visits it, the first thing he/she sees is your product or service. The most important information about your products and services should be prominently displayed in your site. Make your website easy to navigate and get rid of all unnecessary widgets.

2) Perform a lot of A/B testing. This is a very important strategy that a lot of online entrepreneurs take for granted. The idea behind A/B testing is simple. Before you launch something new like a product, or a website, or an advert, you need to create at least two versions of it and then test them on the market. This allows you to determine which version is more effective in getting results. For example, let's say you have developed a new banner ad promoting your product. What you need to do is test the banner ad using various colors or designs. Monitor and track the performances of the ads to identify which of them have the highest conversion rates.

3) Build trust by communicating value. You have to convince the visitors of your website that your product or service is something that can be very valuable to them. You can achieve this by pointing out the ways on how the product can solve their problems or make their lives easier. If they can see this value you are talking about, then they will be more likely to convert into paying customers.

4) Include as few fields as possible. Make it very easy for a visitor to sign up with your newsletter or join your network. Don't ask for too much information because people these days are becoming more wary in sharing their personal details online. In most cases, asking for the visitor's name and email address is more than enough.

5) Offer rewards, prizes, or freebies. This is one of the oldest and most effective strategies in running an online business. People are inherently attracted towards free stuff. What you need to do is offer a freebie in exchange for a visitor's contact details. Again, as we mentioned earlier, don't ask for too much personal information because this may turn off visitors. In a nutshell, offer prizes or freebies and people will start flocking to your website.

The Bottom Line
In conclusion, improving the performance of your website is achievable as long as you are following the right strategies. Just implement all of the 5 top ways to boost your website conversion rate discussed above and you are good to go.